It means doing good. It means helping people take better care of themselves and our world. It's as simple as that.

And that’s why we decided to create BHUMAN™.

The beauty industry produces 120 Billion pieces of plastic every year. Most skincare is also made up of at least 80% water – an ingredient we already have. Some of the most well-known brands are essentially shipping water in single-use plastics around the world. Imagine the transport footprint.

None of this made sense to us. 

Looking your best should not come at the expense of our planet. There is no plan(et) B. Ingredients should be as natural as possible, at price points that are as accessible as possible. Refills should be available to reduce environmental impact. 

Sounds simple, right? 

Climate change is the most pressing issue of our time and we are at a defining moment. With this as our core inspiration, BHUMAN was born in Singapore, and then raised in the USA. 

BHUMAN is incubated by The Bridge Fashion Incubator with an international team of friends, entrepreneurs and advisors in the #bhumantribe. Our mission is to reduce single-use waste in the beauty industry. 

All our products are waterless.

Some called waterless skincare the latest beauty secret from Asia. It sounds so revolutionary.

The truth is powder remedies have been around in Asia for thousands of years. BHUMAN is inspired by ancient wellness remedies from Asia where ingredients are natural and effective. Anhydrous formulas - powder formulas without water- have been used in Japan (rice, matcha green tea), India (turmeric), Myanmar (thanaka) and TCM prescriptions for centuries.

Our skincare ingredients are always natural, vegan and cruelty-free.

 This means you paying for a higher concentration of ingredients, not for water which you already have. You can now say 'goodbye' to leaks and 'hello' to lower greenhouse emissions. 

To activate, just add water. 

And with our refills, you can say さよなら (Sayonara in Japanese means goodbye) to single-use plastics. We are pro-you, pro-planet and pro-wallet (subscribe and save, press pause literally any time. Don’t worry, we got you). 

BHUMAN redefines skincare for those of us who aspire to have a more active lifestyle and who want to take better care of ourselves and our environment.

Join our #bhumantribe and be the change you want to see. It is really that simple.